CR[E]ATE
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CategoryExhibition identity, Strategy
The Brief
Think of an effective way to attract and engage the GEN Z audience towards the (digital) artworks shown during the Drawing marathon.
The SolutionAccording to my research, Gen Z is most engaged by simple, immersive experiences that offer meaningful rewards. To capture their attention and encourage participation, I explored ways to merge digital interaction with a social and cultural element. The solution was to turn passive spectatorship into active creativity.
The branding of CR[E]ATE is designed to reflect the exhibition’s structure, broken into four distinct sections: Create with Duvel, Artists, Yourself, and Imagination. Each section is represented through bold, dynamic visuals and interactive elements, guiding visitors to experiment, collaborate, and express their creativity in a cohesive, engaging way through participatory experiences.
ExpertiseNaming
Branding
Strategy
Art Direction
Motion Design
UX/UI
Product Design
Copywriting